Partial wrap design is a great way to keep the cost of the wrapping down. The combination of digital printing and cut vinyl is much less expensive than full wrap digital printing. The background is usually the color of the trailer.
What is a Partial Wrap?
The process of digital printing on vinyl lets us print images and photos. It is visually striking, but expensive. The process of cutting letters out of vinyl is inexpensive, but only allows us to use one color at a time.
Partial wraps are a combination of the two processes, and offers the client the best of both worlds. For example, look at the Platnym Services trailer above. The back of the trailer is digital printing but on the front, the logo, phone number, tagline, and other text are cut vinyl applied directly onto the trailer. With a partial wrap, the 3-D illusion is still effective and the trailer is visually striking, but the cost of printing and installation is reduced by about 30-40% compared to a full wrap.
The same principle applies to other vehicles on this page like the Nissan NV 2500 for Fresh Diet. The digital printing wrap covers only the center of the van's body. The doors and the hood are not wrapped. Instead, vinyl cut lettering is applied on the doors and hood. Using this method, you can save money and still have an effective wrap to advertise your services and get you noticed.